We live in a time when mobile phones are integral to our lives, yet each of us uses them differently depending on needs and lifestyle. That insight shaped the film and key visual series. See what hands can do when they’re not busy holding phones.

The “How We Flex” campaign supported the global launch of Galaxy Z Fold3 and
Z Flip3, showing what foldables unlock in real life, from hands free viewing and multitasking to calling, creating, and controlling content in new ways. Built for Samsung’s owned digital screens, in store displays, and out of home placements worldwide, every shot was designed to read fast, feel premium, and stay crystal clear at a distance.