SAMSUNG — A Day with BTS
With the biggest K POP group BTS, the Samsung Galaxy S22 Series campaign captures “a day home with BTS”, through small, real moments where the S22 supports everyday life, connection, creativity, and rest.
By following BTS’s natural routines, we see how the phone quietly makes things easier, from taking beautiful selfies to sharing quick videos and staying close to fans. The tone is playful and aspirational. The result is a phone that feels effortless, useful, and naturally part of real life.
Agency
Ogilvy New York
Role
Creative Director & Art Director
Production
Compass Production Korea
Photographer
Go Won Tae
SAMSUNG — A Day with BTS
With the biggest K POP group BTS, the Samsung Galaxy S22 Series campaign captures “a day home with BTS”, through small, real moments where the S22 supports everyday life, connection, creativity, and rest.
By following BTS’s natural routines, we see how the phone quietly makes things easier, from taking beautiful selfies to sharing quick videos and staying close to fans. The tone is playful and aspirational. The result is a phone that feels effortless, useful, and naturally part of real life.
Agency
Ogilvy New York
Role
Creative Director &
Art Director
Production
Compass Production Korea
Photographer
Go Won Tae
SAMSUNG — A Day with BTS
With the biggest K POP group BTS, the Samsung Galaxy S22 Series campaign captures “a day home with BTS”, through small, real moments where the S22 supports everyday life, connection, creativity, and rest.
By following BTS’s natural routines, we see how the phone quietly makes things easier, from taking beautiful selfies to sharing quick videos and staying close to fans. The tone is playful and aspirational. The result is a phone that feels effortless, useful, and naturally part of real life.
Agency
Ogilvy New York
Role
Creative Director & Art Director
Production
Compass Production Korea
Photographer
Go Won Tae
