NEWFEST — Emojis of Pride
Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.
We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.
Agency
Ogilvy New York
Role
Creative Director
Production
inhouse
Designer
Peter Hahn
NEWFEST — Emojis of Pride
Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.
We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.
Agency
Ogilvy New York
Role
Creative Director
Production
inhouse
Designer
Peter Hahn
NEWFEST — Emojis of Pride
Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.
We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.
Agency
Ogilvy New York
Role
Creative Director
Production
inhouse
Designer
Peter Hahn














Website
Website
