NEWFEST — Emojis of Pride

Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.

We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.

Agency

Ogilvy New York

Role

Creative Director

Production

inhouse

Designer

Peter Hahn

NEWFEST — Emojis of Pride

Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.

We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.

Agency

Ogilvy New York

Role

Creative Director

Production

inhouse

Designer

Peter Hahn

NEWFEST — Emojis of Pride

Emojis of Pride was a Pride 2021 campaign for the Gilbert Baker Foundation sparked by a simple reality: since the Rainbow Flag was created in 1978, dozens of queer identities have claimed their own flags, yet the emoji keyboard still only offers two Pride symbols.

We organized public pressure on the Unicode Consortium to expand Pride flag representation, and launched a custom keyboard app so people could speak in their own colours anytime through shareable stickers, including their own identity flags.
Powered by social content built to educate and mobilize, the project turned representation into something you could use, share, and demand in every text thread.

Agency

Ogilvy New York

Role

Creative Director

Production

inhouse

Designer

Peter Hahn

Website

Website