To bring life to the stunning generational Ali visual, made by O&M and Anna Leibovitz, this campaign transforms Muhammad Ali’s most powerful words into a visual journey shaped by courage, conviction, and self belief, values rooted in Louis Vuitton’s enduring story of travel and self discovery.

Through typography, motion, and rhythm, the film turns spoken poetry into a graphic experience that resonates across generations. Yasiin Bey (Mos Def) lends his voice as a fellow Muslim, bringing a personal and spiritual connection to Muhammad Ali that strengthens the film’s sense of authenticity and conviction, making every line feel earned, intimate, and believable.