Across a winter campaign season with KFC, I stepped in as cover Creative Director and led a series of playful films, moving between Christmas generosity and the expressive energy of KFC Value for people who live life extra and want the best of both worlds.

The Christmas “3 buckets for 2” film, Extended Family, puts a modern spin on the holiday dinner as three friends race through their building handing out bucket lid invitations, before everyone comes together for a warm, festive meal. Driven by Janelle Monáe’s “Tightrope”, it became France’s most popular fast food commercial in 2016.